Behind the Scenes: Creating the Wove Collection

Building the Wove collection has been nothing short of an adventure, one filled with challenges, surprises, and endless lessons. It all begins with our color selection process, where we carefully curate shades that reflect elegance, versatility, and individuality. To achieve this, we order samples from suppliers all over the world. But here’s the catch: what we envision doesn’t always align with reality.  

There were countless moments of frustration when products arrived that didn’t match the samples we had so carefully selected. Sometimes it was the wrong texture, other times the color was completely off. We’ve had to argue with suppliers over price gouging or the quality of seams, fighting to ensure that every Wove hijab meets the standard we envisioned.  

Getting into the business world was a leap into the unknown. As sisters in our early twenties, still balancing university and life, we had no idea how much work, effort, and even the occasional argument over “some hijabs” it would take. We come from a family of engineers, not entrepreneurs, and had no prior experience in business. Everything, and we mean everything, had to be learned from scratch.  

From content creation to product development, managing inventory, packing orders, navigating logistics, securing business licenses, and enabling worldwide shipping, it’s been a crash course in entrepreneurship. The process has taught us that running a business is about far more than selling a product, it’s about creating and managing an entire marketplace.  

But none of this would have been possible without the unwavering support of our family and friends. Every photoshoot in our makeshift home studio is powered by our amazing friends, who volunteer their time to model for us without expecting anything in return. These friends, who somehow fit us into their busy schedules, have become an integral part of bringing this dream to life.  

At the end of the day, Wove is about more than just hijabs. It’s a reflection of perseverance, creativity, and the love that surrounds us. Every piece in the collection is a testament to the journey we’ve been on and we’re so excited to continue building this dream with you.